Mindset, Challenges, and Resolutions: Reevaluating Your Personal Brand


Mindset, Challenges, and Resolutions: Reevaluating Your Personal Brand


Hey all you happy people. Welcome to 2013. The past year (2012) has been an incredible learning experience. I’ve learned so much I can’t put it all into words at this time. I’m just blown away at the things that I know are now possible. The phrase “you can tell who a person is by the books they read and the people they hang out with” became so real in 2012.

As it is the start of a new year, people tend to make resolutions. Let me suggest to you to go beyond just a resolution…make it a revolution towards a resolution(def. 3,4,5) and decide that this year, 2013, you will at least begin the process of becoming who and what you’ve always wanted to be. Make it a lifestyle change.

What changed for me?

Over the course of the past year and a bit I went through what I’d like to call a mental reconstruction. I realized that’s where the real battle is; it is in the mind, and whatever you believe about yourself will eventually manifest, and will either work for you or against you. So, I started taking inventory of my thoughts, the good, the bad, and how I reacted to them, and how it affected those around me. As a result I decided to challenge myself, physically and mentally. I started reading and learning more than ever, cataloguing tips, nuggets, and other things I’ve learned, some of which are on this blog. I started exercising and going to the gym more often. I changed the way I spoke and related to people. In the Bible it talks about guarding the avenues to your mind. So what changed for me…my mindset. Reevaluate what you’re feeding your mind, and make the changes you know you need to make.

I appreciate you

I’m exceedingly appreciative for those who frequent this blog; but even more so, I’m glad that it has helped so many of you.

This blog is all about sharing valuable, practical information that I’ve learned about how we can be better people, helping others through our personal brand. I hope in 2013, I’d be able to meet more of you rock stars via messages, comments, etc., as I continue to pump out content.

My challenge to you

My challenge to you this new year is for you to CHALLENGE YOURSELF. Get big with your goals, and push for it. Analyze who and where you are now,  as you are your brand. Consider the things you need to change this year in order to get to the next level, and consider also what that next level look like. Do you need to hit the gym, wake up earlier, start writing that book that you’ve always wanted to write, practice 5 extra hours per week…what is it that you need do in order to CRUSH 2013. Get on it now, giving it a hundred and fifty percent (150%) all day every day; and don’t quit because believe it or not people are watching you. Be the example of change, and through your brand, give them a reason to believe that they too can find success.

A quick note on Nike: Man, I love Nike’s mission statement, because it is so powerful. This mission is what the company lives by day in day out, all day every day…rain or shine. This single statement, put into decisive action, propelled the brand to the top. I want you to notice the sub text below the mission statement. Nike’s mission statement is as follows:


To bring inspiration and innovation to every athlete in the world*
*If you have a body, you are an athlete

I love that, “If you have a body, you are an athlete.” Catch this. Nike does not sell on the fact that they make the best athletic equipment and apparel, the sell INSPIRATION and INNOVATION to every athlete in the world. What can you do in order to bring about inspiration and innovation in your personal brand. Think on that for a moment.

So, from here, this is what I want you to do, as this relates directly to the success of your personal brand in 2013.

  1. Create your own mission statement, and start putting it into practice daily
  2. Write out your core values
  3. Write your goals for 2013. I like to work in 90 day intervals.
    • Attach deadlines to those goals
    • Create actionable steps as to how you plan to complete these goals
    • If possible find a friend to run along side you through 2013, keeping you accountable to your goals.
  4. Find at least 2 personal development books to read this year. (I’ll be picking up Simon Sinek’s book Start with why, and a friend told me about a book called “Goals” by Brian Tracy. I’ll let you know if I pick up anything else.)

Doing these things will help to position you and your brand to succeed.

And More…

To give you a quick heads up, I do have a few things in the works that will be completed shortly. I’m also working on a video series, and a new branding initiative is in the works so keep an eye out for that.

I’d love to hear your stories as you journey though 2013.

Stay well.

No Comments

Post a Comment